Market Research & Target Market

There is no product on the market that is the same as the LighTable. One product we found to be somewhat similar, however, is the Learning Resources Lights and Sounds Buzzers found on Amazon. The purpose of this product is to promote active learning. The difference between their product and ours is that their product doesn’t have the ability to silence the buzzer. This creates a noisy classroom. Their demographic is children from ages 3 and up while ours is directed towards teachers and administrators. The driving question we used to motivate us to create LighTable was "Would this make classrooms quieter and more manageable?" We used this question to make changes to the LighTable. 

Our target demographic includes, but is not limited to: elementary school teachers, middle school teachers, and school administrators. This demographic typically attends conferences directed towards leadership, teaching strategies, and classroom techniques. Word of mouth from other colleagues is one of the strongest ways teachers receive information about new technologies to use in the classroom, according to Sellingtoschools.com.

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